These four charming storybooks tell the story of Rupert's adventures in Nutwood, as he plays with his friends in the forest, meets a mermaid and even goes for a ride on a magic scooter! Every other page has a still from the enchanting model action TV series, "Rupert Bear: Follow the Magic", that launched on Five's Milkshake in July 2007, to huge fanfare. Rupert Bear is 86 years young this year, and set to become an icon for a whole new generation.